LIFE IS PRECIOUS COLLABORATION


A collaboration between unisex fashion brand Colder Shoulder,
creative studio O.W.H., and textile designer Gemma Kelson.



The London based collaboration explored the concept 'LIFE IS PRECIOUS' through three key themes.

Each theme considers the parallels of value between precious metals or gemstones, and human identity and expression. The interconnectedness of life and being.

The designs use geometric shapes, detailed textural patterns, painterly strokes and a distinctive typographical sense to convey layers of esoteric and material symmetry.

The designs are digitally printed in London, on a range of contemporary jersey tops, mostly in unisex styles. Fabrics used in the collection include silky soft and luxurious drape jerseys made from bamboo and organic cotton, and Tencel from Eucalyptus trees, one of the most environmentally friendly man-made cellulosic fibres available.

The themes explored are:
  1. DIAMOND IN THE ROUGH
    Unique and valuable inner-potential; unearthed, shaped and polished.

  2. HEART OF GOLD
    State of pure being: 24-carat love.

  3. PEARLS OF WISDOM
    Word treasures to savour. Little things you say along the way.

We would like to hear from you... What is precious for you? What do the themes mean to you? What are your pearls of wisdom?
Get in touch and share via Twitter @ColderShoulder, Facebook or the Contact page.






DESIGN PARTNERS


O.W.H. Creative

O.W.H. Creative is a full service creative agency based at White Rabbit in Shoreditch. They offer services in design, photography, art direction, website builds and branding.



Gemma Kelson

Gemma Kelson is a freelance textile designer. She studied textiles design at Manchester Metropolitan University, specializing in print/surface pattern, before moving to London. Gemma has worked in commercial design and production for textiles with well-known brands and leading e-tailers, such as ASOS and Figleaves. Gemma's style of work tends to build on a collection of hand/illustrative drawings, with the addition of harder edged digital manipulations. She is inspired by geometric patterns, vintage markets, modernist art, nature and East London. Her work has a feminine but graphic edgy appeal. She loves digital print and the possibilities it provides textile artists.







PHOTOGRAPHY & FILM CREDITS

Photographer: 
Morten Odding
Stylist: Lucy Harvey @Ethical_Stylist
Film Direction / 1st Camera / Editing: Andrew Carver, Raindown - A visual production company specialising in online video and film @Rain_down
Assistant Film Direction / 2nd Camera: Dave Russell
Music: "Contentious" by Touchy Subject
Make-up: 
Misha Terrett
Hair Stylist: Dulcie Rowe
Assistant Coordinator: Annie Bailey
Stylist's Assistants: Charlie Divall @CDivall & Louise Burton @BurtonLouise
Models: 
 Alec Hill, Gemma Kelson, Kimika Sweeney, & Michael Adeyeye at The Eye Models
Location: Arthaus, London E8

With thanks to: Audrey Yeo, Jules at Foundation PR & Sales Agency, Bayo at The Eye Models, Keren at K.Brat, Lizzie at Antiform, KC Lake Millinery, Jocelyn Whipple, Harriet & Georgie at H PR London, Komodo, Miista, Michelle Lowe-Holder, Beyond Retro, Haaning and Htoon, Stewart+Brown, Sika, and Raffauf